Today’s customers expect more. Instant answers. Personalized service. Seamless experiences. But here’s the catch: Most businesses are still juggling fragmented systems, making it nearly impossible to truly know their customer. That’s where Customer 360 comes in.
Customer 360 means building a unified customer profile that pulls data from every touchpoint — sales, support, marketing, billing, and more. It enables your teams to see the full story behind every customer, so they can act smarter and faster.
In this post, we’ll break down:
- What Customer 360 really involves
- Why it’s critical for growing businesses
- How to build it with the right tools (hint: not spreadsheets)
- A real-world success example
