On a particular occasion, upon spending some money of $14,000 to the marketing department, a third-party writer was hired to write eight blog posts within three months. Another competitor that enlisted the content writing services issued forty articles during the same period but at almost half the cost. The end game of both teams was identical.

Comparison of Cost

An average cost of the in-house content writer in the US is 50,000-72, 000 per year. This figure soars high above 85,000 on boarding software, onboarding, benefits and management time.

On the other hand, ordinary blog texts are priced at between $0.05 all the way to 0.25 cents/word in content writing services. An article of 1,500 words costs between $75 and $375. The same would cost the brand that publishes 16 articles every month between 1,200 and 6,000 dollars per month. Your comparison to full-time hiring.

In 2023, one of its own writers was to be hired by an Austin-based SaaS company, which hired a writing service. Articles that were produced every month increased by 66 to 22. Their organic traffic grew by 61 in five months.

So What Is the Reason to Have This Much Software Internal Recruitment?

Products and product knowledge in internal journalists may be very high over a period of time. They do go to group meetings. Listening to their sales calls one can know the problems that are being faced by the customers.

One B2B software company based in Chicago employed only one in-house writer, who was called upon especially to do case study writing and technical writing. All the blog posts and SEO articles were done by a content writing services 

Comparison of Level of Quality

According to the study by Semrush (2023), it was shown that 57 percent of marketers stated that the same content quality was their highest challenge. Even in case the author is in-house or out-house, there is still a challenge.

The use of a writing service is associated with deliverables and ratings, which are connected with quality. When an author misses hitting the nail on the head, then s/he loses the account.

An online company in the e-commerce business in the UK had tried three content writing companies in a period of six months. They determined a single provider with a mean reading time of 4.2 minutes of dwell time, bounced rate, and post retrieved backlinks. Their internal blog average length was 2.7 minutes. 

Increasing volume in teams also increases speed

One of the writers has his work done by a team pool and the content writing services are based on writer pools. No one will get burned when a customer insists on thirty articles in a period of two weeks.

One of the health and wellness companies that were planning to launch the product needed 25 articles in 18 days on the subject of SEO. They even had a writer who was too overworked. During this sprint, a writing service was used in the team. The content was made live before its debut. Organic search also increased by 34 points in 60 days.

An organization providing legal services in Toronto and for more than a year tried both strategies. At the 12 months mark, internal material was rated in 38 target keywords. During the same timeframe, articles written by an SEO focused Content Writing Services were ranking 91 keywords, out of which three articles were found in the first page of Google.